Michigan needs innovation to get through the wrenching economic transition in which we find ourselves. Innovation, regardless of the business you're in, involves expertise and a personal commitment different from the usual operations of a company. Innovation is a thing unto itself, a skill set and attitude of its own.
Innovation, in fact, is a service that you can build a company around. As a specialty of its own, an innovation services firm helps its clients, usually startups or large firms, to design and create innovative new products and services. The employees of innovation services firms are experts in their own speciality, as well as experts in the process of innovation.
Outsourced innovation is an under-appreciated specialty, one that can contribute positively to Michigan's economy in two ways. First, both our established and our startup companies can tap these skills, and second, it can be a valuable training ground and source of employment for people with 21st century job skills.
If you're a product, marketing, or engineering manager in an established firm you should be aware of the advantages of working with an innovation services firm.
If you're a founder of a startup firm you should consider the tradeoff between hiring new product development expertise versus the difficulty of building your own team.
If you're somebody with skills to offer in the area of innovation then you should be considering starting your own innovation services firm.
The more capacity Michigan builds in this important field, the better off we'll all be as we transition to a 21st century economy.
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